ite: Nordstrom.com, e-commerce
Site Description: Nordstrom is an upscale department store chain in the United States, founded by John W. Nordstrom and Carl F. Wallin. Initially a shoe retailer, the company today also sells clothing, accessories, handbags, jewelry, cosmetics, fragrances, and in some locations, home furnishings. The website encourages people to fill up their “shopping carts” with product from the store and catalogs. You are also given the opportunity to give feedback, set up appointments with a personal stylist, have the opportunity to return or exchange items, and find a career with Nordstrom, and more.
Audience: Young adult to middle age, middle to high class
Business/Site Goals: To appeal to shoppers/potential buyers of their product who have higher end taste.